ruHap - The Happiness Index

March 10, 2010

The ruHap Privacy Policy is meant to help you understand how we collect and use the personal information you share with us, and help you make informed decisions when using ruHap, located at www.ruHap.com and its associated domains (together, "ruHap" or "Website")

By using or accessing ruHap, you are accepting the practices described in this Privacy Policy.

The Information We Collect

When you visit ruHap you provide us with two types of information: personal information you knowingly choose to disclose that is collected by us and Website use information collected by us as you interact with our Website.

When you register with ruHap, you provide us with certain personal information, such as name, email address, telephone number, address, gender, and any other personal or preference information that you provide to us.

When you enter ruHap, we collect your browser type and IP address. This information is gathered for all ruHap visitors. In addition, we store certain information from your browser using "cookies." A cookie is a piece of data stored on the user's computer tied to information about the user. We use session ID cookies to confirm that users are logged in. These cookies terminate once the user closes the browser. By default, we use a persistent cookie that stores your login ID (but not your password) to make it easier for you to login when you come back to ruHap. You can remove or block this cookie using the settings in your browser if you want to disable this feature.

When you use ruHap, we collect information so that we can provide you services and offer personalized features.

You post content on the Website at your own risk. If you choose to use our forwarding service to tell a friend about our Website, we will ask you for information needed to send the invitation, such as your friend's email address. We will send your friend a communication in your name inviting him or her to visit the Website, and may send reminders to them. ruHap stores this information to send invitations and reminders, to register a friend if your forward is accepted, to allow you to see forwards you have sent, and to track the success of any referral program. Your friend may contact us through the Help Center to request that we remove this information from our database.

ruHap may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the ruHap service through the operation of the service to provide you with more useful information and a more personalized experience.

By using ruHap, you are consenting to have your personal data transferred to and processed in the United States.

Children Under Age 13

ruHap does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register. If you are under 13, please do not attempt to register for ruHap or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 may provide any personal information to or on ruHap. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as soon as we find out. If you believe that we might have any information from or about a child under 13, please contact us as soon as possible.

Children Between the Ages of 13 and 18

We recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet.

Use of Information Obtained by ruHap

When you register with ruHap, you create your own profile and privacy settings. We may occasionally use your name and email address to send you notifications regarding new services offered by ruHap that we think you may find valuable. Profile information is used by ruHap primarily to be presented back to and edited by you when you access the service and to be grouped into data.

ruHap may send you service-related announcements from time to time through the general operation of the service. Generally, you may opt out of such emails, though ruHap reserves the right to send you notices about your account even if you opt out of all voluntary email notifications.

ruHap may use information in your profile without identifying you as an individual to third parties. We do this for purposes such as aggregating how many people are happy, prefer a certain activity or for personalizing advertisements and promotions. We believe this benefits you. You can know more about the world around you and, where there are advertisements, they're more likely to be interesting to you. For example, if you like golf, we might serve you an advertisement highlighting a golf product. But we don't tell the sporting goods company who you are.

We may use information about you that we collect from other sources, including but not limited to newspapers and Internet sources such as blogs, instant messaging services, ruHap developers and other users of ruHap, to supplement your profile. Where such information is used, we generally allow you to specify in your privacy settings that you do not want this to be done or to take other actions that limit the connection of this information to your profile.

Sharing Your Information with Third Parties

ruHap is frequently about sharing information with others while providing you with privacy settings that restrict other users from accessing your information. Our network architecture and your privacy settings allow you to make informed choices about who has access to your information. We do not provide contact information to third party marketers without your permission. We share your information with third parties only in limited circumstances where we believe such sharing is 1) reasonably necessary to offer the service, 2) legally required or, 3) permitted by you. For example: whether you are Happy or not will be made available to your friends.

We may provide information to service providers to help us bring you the services we offer. Specifically, we may use third parties to facilitate our business, such as to host the service, to send out email updates about ruHap, to remove repetitive information from our user lists, to process payments for products or services, or to provide search results or links (including sponsored links). In connection with these offerings and business operations, our service providers may have access to your personal information for use for a limited time in connection with these business activities.

We may be required to disclose user information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We do not reveal information until we have a good faith belief that an information request by law enforcement or private litigants meets applicable legal standards. Additionally, we may share account or other information when we believe it is necessary to comply with laws, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the ruHap service or using the ruHap name, or to prevent imminent bodily harm. This may include sharing information with other companies, lawyers, agents or government agencies.

We let you choose to share information with marketers or electronic commerce providers through on-site offers. We may offer stores or provide services jointly with other companies on ruHap. You can tell when another company is involved in any store or service provided on ruHap, and we may share customer information with that company in connection with your use of that store or service.

If the ownership of all or substantially all of the ruHap business, or individual business units owned by ruHap LLC were to change, your user information may be transferred to the new owner so the service can continue operations. In any such transfer of information, your user information would remain subject to the promises made in any pre-existing Privacy Policy.

When you use ruHap, certain information you post or share with third parties, such as personal information, comments, messages, photos, videos, or other information, may be shared with other users in accordance with the privacy settings you select. All such sharing of information is done at your own risk. Please keep in mind that if you disclose personal information in your profile or when posting comments, messages, photos, videos, or other items, this information may become publicly available.

Links

ruHap may contain links to other websites. We are of course not responsible for the privacy practices of other web sites. We encourage our users to be aware when they leave our site to read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Policy applies solely to information collected by ruHap.

Third Party Advertising

Advertisements that appear on ruHap are sometimes delivered (or "served") directly to users by third party advertisers. They automatically receive your IP address when this happens. These third party advertisers may also download cookies to your computer, or use other technologies such as JavaScript and "web beacons" (also known as "1x1 gifs") to measure the effectiveness of their ads and to personalize advertising content. Doing this allows the advertising network to recognize your computer each time they send you an advertisement in order to measure the effectiveness of their ads and to personalize advertising content. In this way, they may compile information about where individuals using your computer or browser saw their advertisements and determine which advertisements are clicked. ruHap does not have access to or control of the cookies that may be placed by the third party advertisers. Third party advertisers have no access to your contact information stored on ruHap unless you choose to share it with them.

This privacy policy covers the use of cookies by ruHap and does not cover the use of cookies or other tracking technologies by any of its advertisers.

Changing or Removing Information

Access and control over most personal information on ruHap is readily available. ruHap users may modify or delete any of their profile information at any time by logging into their account. Removed information may persist in backup copies for a reasonable period of time.

Where you make use of the communication features of the service to share information with other individuals on ruHap, however, (e.g., sending a personal message to another ruHap user) you generally cannot remove such communications.

Security

ruHap takes appropriate precautions to protect our users' information. Your account information is located on a secured server behind a firewall. When you enter sensitive information (such as credit card number or your password), we encrypt that information. Because email and instant messaging are not recognized as secure communications, we request that you not send private information to us by email or instant messaging services. If you have any questions about the security of ruHap Web Site, please contact us.

Terms of Use, Notices and Revisions

Your use of ruHap, and any disputes arising from it, is subject to this Privacy Policy as well as our Terms and Conditions and all of its dispute resolution provisions including arbitration, limitation on damages and choice of law. We reserve the right to change our Privacy Policy and our Terms and Conditions at any time. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account.